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Crew Q & A: Matt Kelley


What do you do at The Good Ones HQ?

I get to lead! So I try to think up some big ideas, and then stay out of the way as my wildly capable, creative and collaborative coworkers bring them to life.

I used to be in a couple of bands, and that’s when I learned how great it is to surround yourself with people who are a lot more talented than you. When everyone is doing what they’re the best at, that’s a pretty special thing.




Which TGO item is your favorite and why?

I like the Fizzy Soda Tee.

One of my favorite parts of The Good Ones Clothing is that we get to inspire kids to use their imaginations and cannonball right into the wonderful pool that is “make-believe.”

It’s been tremendously rewarding to build a narrative through this clothing line. Hopefully the nuance is not lost. Nuance is what makes it special, I think.

When we wrote the bios for The Final Hurrahs, I was looking at a “Fact File” for the Australian rock band You Am I. It was a funny, reverent take on the Q&A’s you might see in a teenage fanclub magazine or website. YAI’s singer Tim Rogers listed the decidedly different soda Moxie as his favorite beverage; we loved it and created Fizzy for our band.


Replacements nerds at MSP


What is your current go-to album?

I have loved listening to the new tracks by The Final Hurrahs. It means the world to us when we hear from kids (and parents) who love their songs, too!

As for what’s on the turntable now… Well, this weekend was ‘National Record Store Day’ and I picked up an exclusive new album by Wesley Stace called Ovid in Exile. It’s got some great songs on it (though they’re not all that kid-friendly). BUT, a couple albums back, when he was still going by the name “John Wesley Harding,” Wes had a killer song called “Sing Your Own Song.” It’s a must-listen for you, and your kids.

Stace is a bit of a renaissance man and in addition to his music career, he’s a novelist four times over. His new book is Wonderkid; the story of an aspiring rock star who finds unlikely success fronting a “kindie” band. I’m about to dig in on this one, and can’t wait to do so. It’ll be good to see who The Final Hurrahs’ competition is at next year’s Grammy awards…



Cap’n Crunch Donut in Portland


What do you like to do for fun outside of work?

Run. Eat. Hang out with my own good ones.


Bruce nerds in Columbus


What words do you live by?

“More than rich. More than famous. More than happy… I wanted to be great.” — Bruce Springsteen

“He not busy being born is busy dying.” — Bob Dylan


Breast Cancer Marathon, JAX


What / where is your next adventure going to be?

I ran two marathons in the last six months, and am training for a third this June!



Tour Blog 28: Heroville Comics!


“Today, we become super-kids!”


Comic books can set your imagination free. And when your imagination runs wild, great things can happen!

You might invent something new. You might think up a song or a poem or a dance. You might have the adventure of a lifetime.

Comic books tell great stories, and stories make the world go ‘round.

We love reading comics while we’re on tour, between classes, in the dugout, on the school bus, during meals (gotta be sneaky), while the TV is on and, best of all, while the TV is off.

Our favorite comic book store is Heroville Comics—“home of heroes, villains, and all of the super-kids in between!”

Do you have a comic book store in your town? Ask your parents if you can go hang out there for an afternoon. It could set your imagination free.

– Paulie


PS The good folks who work at Heroville Comics are giving away one free t-shirt to readers of our blog! All you have to do to enter is color in this drawing (or sketch up your own), and send it to The Good Ones. Download the coloring page above by clicking this link.

Heroville Comics Coloring Contest

Calling all coloring superheroes!

We’re giving away a Heroville Comics Tee to the good one with the coloring page that shows the most creativity and originality. Markers, pencils, crayons, pom-poms, googly eyes and imagination are strongly encouraged.

Click here to download a coloring page.

Send us a photo of the coloring page, scan and email or mail it to TGO HQ. Submit or postmark all entries by 11:59 EST on Sunday May, 4th. Physical entries will not be returned. Age 12 months -10 eligible for entry.

Email entries to: 

or mail them to:
The Good Ones
1301 Lafayette St. Suite 201
Fort Wayne, IN. 46802


Crew Q & A: New Adventures for Old Pals

We love being members of The Good Ones crew and want to tell you why! So many people on our team are doing amazingly cool things so we’ll be sharing a series of interviews to let you get to know the good folks of The Good Ones a bit better and show you a behind the scenes look at TGO HQ. This first interview of our series is bittersweet as we say goodbye to one of our designers, our buddy and all around good dude, Nate Utesch.



Nate has gotten the opportunity of a lifetime to design for the record labels Secretly Canadian, Jagjaguwar and Dead Oceans and one of his duties will be designing album covers. Although we will miss him greatly, we are so incredibly excited for him to begin this new adventure. We caught up with Nate for a Q & A to share a bit about our talented pal with you.

What did you do at The Good Ones HQ?

I was one of the four designers at TGO!

What TGO items did you design?

- Stage Stack
- Road Case Tee
- Mighty Acorns Hoodie
- Lucky Jane Records Tee
- Heads-n-Tails Tee
- Hammerin’ the Hills Long Sleeve
- Graffiti Tee
- Gentleman’s Western Shirt
- Cattywampus Sweatshirt
- Rock-n-Roll Scout Tee
- Heroville Tee

In collaboration with Jake Sauer:
- The Final Hurrahs Long Sleeve
- The California Starlight Long Sleeve
- Dance Dance Dance Long Sleeve Tee
- Bullfrog Polo


Which item is your favorite and why?

My favorite item is the Cattywampus Sweatshirt! One of my favorite things about TGO and our ongoing concepts for clothing—seen into fruition or not—are the fictional backdrops we get to create for The Final Hurrahs. The places they go, the people they meet and the things from their world that give them each their unique personalities. One of the many places we’ve dreamed up is a record store called “Cattywampus” with three locations: Philly, Minneapolis and Berkeley. We took it a step further and made a sweatshirt for the Philly location’s 35th anniversary.  This last December The Final Hurrahs played an in-store at Cattywampus Records. You can read more about it on the blog.

What do you like to do for fun outside of work?

With not quite as much success as The Final Hurrahs,  I’ve also been traveling and playing music with a handful of friends  since 2006. They aren’t a group of cartoon dogs, sadly, but sometimes I think a couple of them could be! We are called Metavari and I play synthesizers and sequence the electronic drums. I’m also married to my best friend in the world, Whitney. We love working on our house and traveling to find good food!

What / where is your next adventure going to be?

Metavari has a new record coming out this year, which means it’s time to load up the van and tour again. One of my favorite things about being in a band is getting to travel with my best buds, making memories and playing our music for strangers every night. Our tour will take us out to the West Coast for the first time ever. We can’t wait!


Sending good vibes & high fives to Nate from all of us here at The Good Ones.


Tour Blog 27: Anything Ever

“Ooooh—perfectly imperfect!”

Our new song and tour—and awesome tour shirt!—is called “Anything Ever.”

Songs don’t come with instructions, but if they did, this one would say: Play loud. Dance. Repeat, this time singing along.

This song is about how beautiful life is, and how we all have a chance to make it a little more beautiful, every day.

Sometimes, we get a little hyperbolic. That’s a big word to say that more and more often, we make a bigger and bigger deal out of everyday things, like they’ve never happened before.

It’s OK for rock bands to be hyperbolic. And it’s OK for you to be hyperbolic, too!

We support celebrating the little moments. The kickball game, the bike ride, the wilderness hike and the day at the local beach kinds of moments. The vacations you drive to, the creek you walk to, the friend’s house you run to and the stars you jump to.

Stitch ‘em all together and you’ll have the best story, the best book, the best movie, ever.

But there we go again…

– Stuart

PS Download the coloring page above by clicking this link.