Release day is a fun day around Bricktown. Everyone says ‘Happy Release Day!’ as they walk into the office and there is just a feeling of excitement and anticipation. Not just on release day *but especially on release day* everyone lends a helping hand, a high five or a pat on the back. Our little office is electric and filled with contagious laughter and is wonderful and I love it.
p.s. this is the view from me and Bullfrog’s desk
This release is extra special because it’s the first of our Backstage Pass releases. Backstage Pass gives the designers a chance to share some extra special artwork with you. Without the parameters of a collection theme, they are free to dream up anything at all. A surf shop like the one they loved back home, a sushi/karaoke joint that they’d love to frequent or our dearest Final Hurrahs’ written in the stars. All so unique and all so wonderful.
Today is also the debut of Swag Sets. Not only do these sets give you a discount, but they pair items from across collections to create boxes full of fun. I really can’t wait until the reach your doorsteps!
Although I love all the suuuuupersoft goodness in these Backstage Pass items, I do have two favorites…
1. The Hot Wasabi’s Tee because its soooo cute and because karaoke is something we really love here at TGO HQ. We love hanging out together and singing out little hearts out and this tee just reminds me of great times with even greater people.
2. I am obsessed with the All Over Overalls because I love dressing my son Arlo in comfy clothing that’s still super stylish… and easy for mom to get on and off. Pluuuus I love that the straps are adjustable so the overalls can grow as fast as he does.
But my absolute favorite thing about every release day is all of you. I love chatting with you over email. I love seeing photos of your little ones in the clothing so dear to my heart. I love connecting with you on social media. And I really, really love writing notes to all of you old pals and new buddies. I can’t tell you how much I (and all of us here at TGO) appreciate ALL OF YOU!
Thanks so much and Happy Release Day!