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Good Vibes

I talk about luck a lot. How I feel lucky, but I don’t quite believe in luck. Confusing, right? I think it’s because luck is made. It’s a thing we create when we really listen to our friends and keep their secrets, when we pick up a penny face up and make a wish, or when we do something to make a stranger smile. That’s luck. It’s created by opening up our hearts and sharing a piece of ourselves, believing in our imaginations, and doing the right thing. I know that’s what comes full circle in the end. That’s what gives us that extra skip in our step and makes us feel lucky.

And boy am I lucky. I haven’t send that before right?! Ha, well I am. And so are you. If you’re reading this you’ve got a phone or a computer that has the internet. Woo hoo! I say you’re already winning. Not to pull the children in Africa card, but…there are children in Africa, children and PEOPLE everywhere without such an awesome luxury. See, look how luck you are!

Now that we’ve all decided that we’ve been kissed by ol’ lady luck at least once, how about we spread that luck, spread that love, even further?

Denise DeMarchis is the person that taught me how lucky I am. She taught me so much more than designing and creating, she taught me to give. To give all of me. Even when I thought I already was!! Dang she is smart.

Well, that’s a lesson we want to continue teaching just in time for back to school. We want to spread a little luck and send some Good Vibes to those who need them.

Here’s the deal. We want to send Good Vibe packages to your friend that missed the bus on the first day of school, or the kid that gets picked last on the kickball team. Or the kid that did ALL of their summer reading (who does that!?). We want to package up a whole lot of love and give someone a reason to smile, to feel lucky.

So think hard. Find a penny, make a wish. Then get on your awesome devices and send an email to We will need the age, size, name, and address, and a fun fact or story of the nominated person(s). We will then pick a few and send out the Good Vibes anonymously. Hopefully creating a whole lot of smiles along the way!

Now that we’ve started the Good Vibe train, we can’t stop here. Please do us a favor and send nominations whenever your heart thinks of it! The TGO team will be randomly sending out Good Vibes throughout the year…starting now!

So let’s do some good. Let’s make some smiles. And create some luck for someone that needs it.

Shall we?



Have a Bigggrrr! Adventure

So … my kids can be pretty wild. Most of the time. And sometimes that can be a little frustrating—when I’m trying to get something done in a hurry—but for the most part it is a joy to be a part of.
They have an infectious energy for life and for adventure. And everything they are doing is going to be the best thing ever, (unless it’s boring, Dad).
That’s really the motivation behind this piece. To make a hoodie that is the go-to for the next great adventure. The one that is the first thing packed in the backpack for the camping trip. The sleeve that will be the best to wipe the smore from their face with. The race suit for charging the next hill, or to warm up with after a swim. With pockets deep enough to carry their latest favorite thing. We wanted to make something that could handle any adventure and maybe even inspire a few.
So we loaded this thing up with adventure themed graphics and patches, flocked lettering, thumb holes and raised ink custom bear claws. If your lil’ man has big plans for adventuring, this thing is ready to go.
Because at The Good Ones we know, there’s plenty of time to grow up, theres plenty of time to get Bigggrrr!
August 12, 2015 - 11:31 am

mom of two - super cute items! my son adores it all, but school has a dress code prohibiting graphics of any kind and name ‘brands’, if printed on apparel, have to be small enough for a credit card to cover it up. i will keep checking the site in hopes that some plain (yet cute and comfy) attire will be designed for boys who have a dress code to abide by.

The Final Hurrahs! Headin’ back, back, back to school



Are they the three worst words? BacktoSchool… In The Final Hurrahs, we’re not so sure. We kinda like them!

We think the only downside of going back to school is it makes us realize just how fast time flies. Our buddy Bob said “Time is a jet plane, it moves too fast.” It’s more like a rocket ship, Bob!

We’re here to enjoy it, and to do our best to make sure every day is full of creative, fun times. The best way to do that is to be with our friends, dreaming up new ideas.

And most of our friends are at school.

We’re ready for high-fives. We’re ready to see who got new glasses, who lost their braces. Who spiked their hair and who has the scabs to prove they had the most untamed summer ever. Who is in our home room, and if our locker numbers changed.

And of course, everyone’s sporting their new duds—even if the new duds are TGO hand-me-downs. (Good Old T-Shirt, anyone?)

Doesn’t matter to us. We are all here to shine.

Adrian and The Final Hurrahs

Gotta go with your gut

Excuse me for sounding cliché, but I’m one of those “heroes always win” types. Always have been. To me, the good guys always triumph. Yes, my feelings have wavered…a bit here or there. Heck, let’s just be honest and say recently I didn’t believe it at all. But I know it’s true. I know she would want me to continue to believe it’s true.

One of my favorite parts of the Good Ones is that you’ll never see a scary skull & crossbones, a flaming 8 ball, or some wicked gambling clown on one of our supersoft graphic tees. These images are a bit mature to me, depicting a world of villains and negativity that this real world (full of so much negativity) doesn’t really need any more of. Especially on your sweet boy or girl.

Now I’m certainly not one to judge, because basically I love everybody and people say “I’ve never met a stranger.” Because really, this great big world full of design needs to have all the colors, themes, fabrics, trims and fantasies it can get. That’s what keeps us creative! That’s what keeps us expressing ourselves in our designs and in turn helps you’re little ones express themselves, too. That’s what we are all about at the Good Ones, making sure we stay creative so your little love bug can too.

Judgement aside, I do believe I am one to design thoughtfully. Meaning here at The Good Ones we’ll shout rock & roll from the rooftops, we’ll travel across Europe in a tour van, and we’ll String the Stars in the sky for you. And we’ll always be thinking of ways to be a positive sparkle in your babe’s day.

This week as I lay awake at night, brain too full to sleep (unless I take a benadryl like last night!), I want to share these thoughts with you.

The heart of a company, our company, is the most important thing we’ve got. And we will always want to open it up and share it with you. Each release is a swan song to our customers, each design is a diamond that fell out of one of our heads, and every time we see these duds come to life on your kiddos it truly ignites fireworks in our souls.

I’m proud of our next round of TGO gear: The Back to School Edition. I’m proud of everything I’ve done this year and the team I *still* get to be apart of. I’m proud to be a Good One and to follow in the steps of the best one ever.

Set your clocks for 8am EST Friday morning. We’ll be waiting for ya!



July 27, 2015 - 6:34 pm

Missy J - No need for that alarm; I’ll be waiting for you! Can’t wait!

July 28, 2015 - 10:08 am

Jane Hurtig - waiting with open arms!!!

July 28, 2015 - 10:47 am

Ingrid levy - You are my inspiration Sam! Can’t wait to see the release!

July 28, 2015 - 12:02 pm

Susan Whetstone - So proud of you!

July 28, 2015 - 12:07 pm

Kaitlin Petersen - Your thoughts about design and what makes a company great are so positive and inspiring. We appreciate your awareness, and your dedication to providing different, unique, and appropriate clothing for our chaps ;) We are really looking forward to the new release!! Keep up the great work!!

July 28, 2015 - 9:45 pm

Katherine - I feel so much in your words, Sam. Thank you for being such a positive force in this world!

July 28, 2015 - 11:05 pm

MelissM - Sam, I love that TGO only depicts positive images and messages for little boys to wear proudly. And I love that you are designing. Much love and prayers to you. XOXO MM

Changing minds and memories

The days keep going by. I don’t get it. It’s been 4 weeks since she left us. Left me. How hasn’t the world stopped yet?

Italy was just what I thought it would be: a distraction. A beautiful, amazing one that she would have loved. I slept in, got some sun, and ate delicious food. Again, she would have loooooved it. She and I are always so easy when we travel. All we wanna do is sleep and eat and chat and be lazy together, really. Some might say we don’t take full advantage of the places we’ve been, but…that’s just who we are. I mean, when you see beauty in everywhere you are, then Japan or Germany or Italy and Fort Wayne, Indiana aren’t so different. That’s us. We could go to Walmart and find the same amount of inspiration as France. That might be a tad exaggeration, but you get my drift. Denise and I see the big things and the small things the same, of all equal importance, and that’s that.

It’s been 2 months since she left for Bali. 2 months since we spent everyday together. Did you know I left Matilda Jane to work with her? So all of 2015, up until May 22nd, was spent with her. Each day, we’d text about the gym or snoozing a little longer. We’d figure out what we’d eat for the day together. We’d be in her car all the time, running errands, buying furniture for her house, picking up the kids from school. And on the very best occasion we’d be designing some dynamic duds for The Good Ones. These activities were all part of my new ‘job’.  I’m so thankful I’ve had this year with her. We’ve had 7 years, but this year…it was just different. She was different.

I watched her change so many times over the years. When she welcomed me to design with her in 2010, I saw her change and share her creative role for the first time…ever. When we decided to get partners and go through the sale of MJC in 2012, I saw her change, suddenly willing to get help in order to “make the love of Matilda Jane explode”. When she was diagnosed with cancer in 2013, I saw her change as the priorities in her life shifted from working 24/7 to spending every ounce of her time with those she loved. When she was told she was in remission on November 25th 2013, I saw her change and become even more gracious and giving, especially of her time and of her talent. When she quit MJC in 2014, I saw her wandering, looking for the next step, the next challenge, the next change.

And in 2015, I saw just her. Denise being Denise. No need to always be doing, or always be going, she just got to be herself, without having the world depend on her. Yes, she was bored. Yes, WE got bored. But that was nice. Being boring and talking and reminiscing. And then the painting began. Oh man, we probably spent 50+ hours in May just painting canvases and watching movies. Of course she’s a better artist than me, but it’s funny, this new Denise encouraged me so much more than she picked on me. I felt like I was giving her the perfect opportunity to poke fun, but she never did. It was one of the biggest changes to me because she never gave up an opportunity to get a rise out of me. But it’s like she didn’t even want to waste time on it anymore. She just wanted to be sweet and loving and share one of her favorite things with me (painting) and that was all that mattered.

When I saw her that last Saturday with Kayla, I was in an extra goofy mood. Just seeing her made me giddy and I was making such terrible jokes (she loves bad, sometimes inappropriate humor–ha, so do I!) and she laughed and smiled and just looked at me. That look that always makes you feel special, that she not only likes you, but she loves you too. It was pretty perfect. I also loved that I went with Kayla. Kayla and I have the weirdest history, but the past 3 years have been this crazy blossoming friendship that I don’t know what I’d do without. It just makes sense that we’d be together, in this last moment with her. Denise was so proud of Kayla and I becoming so close. You could tell it just made her heart happy. And on that Saturday I knew it was giving her a smile to see us once again together.

We spent 2 hours there. 2 wonderful hours with our wonderful friend. Then we left and I cried the moment I stepped out of the hospital, unable to breathe.

I waited to be the last one to hug her when we left. I leaned over her bed and hugged her tight, she kissed me on the cheek and said “I love you, love bug.” I didn’t know it then, but those were the last words she would ever say to me.

Soon I’ll be writing about TGO. But for now, I’m thankful The Good Ones have allowed me to use this blog as a diary of sorts. Probably a little too intimate, and probably a little too transparent for most clothing companies, but…that’s what Denise liked best. To keep it real. To be herself first. To be open and honest and to never pretend. And she knows I was never good at pretending.




July 22, 2015 - 9:02 am

Shannan - Awww, Sam. Thank you for sharing her with us. We all miss her in our own ways, and I just can’t seem to get my head around the fact that she is gone. She is someone I looked up to like so many others. I want to be able to make a difference like she did, but I know I can only do a billionth of what she did. I wish I could give you a big hug right now. Reading your thoughts here is important; it’s what has drawn so many of us to MJC and TGO. You are all more than clothing companies to us, you ARE family. xoxo

July 22, 2015 - 9:15 am

Shari - Thanks again for sharing Sam! I appreciate so much! LoVE

July 22, 2015 - 9:17 am

Megan@TrueDaughterofMary - Wow – so very sorry for your loss, but glad you are able to share in this way. Many blessings -

July 22, 2015 - 9:27 am

Dana Summerville - I love ur transparency..ur sharing of real life experience. I cry with you..feel the hurt and happy and relate with similar experience with lost loved ones..Life is precious and I’m glad you show how much you embrace it! Enjoy the simple things…

July 22, 2015 - 9:29 am

Holly v - Beautiful minds…you and Denise definitely had that in common

July 22, 2015 - 10:06 am

Brittney Bell - In tears, reading this. I’m so sorry for all the hurt you are feeling. Losing someone who means the world feels impossible to recover from. Thank you for letting us all in to feel a little closer – hopefully it brings you a small amount of peace. I hope that every day a tiny smile or laugh will help mend your heart. it will take many of those, but I believe that Denise would be so proud of you for how you are working through this. I’m so glad your last memory of her was so good. I lost my grandmother a month before Denise passed and it is the first time someone so important to me has been lost. I know it’s not of any comparison but I find myself stuck in memories and thoughts that make me smile one minute and lose it the next. Thank you for letting us see a side of Denise that you knew – and miss so dearly :( Love to you, Sam!

July 22, 2015 - 10:33 am

Stephanie - Love it Sam! Thanks for sharing such beautiful insight into Denise and also you. Glad you had a wonderful trip!

July 22, 2015 - 11:09 am

HollyByGolly - Sam, this must be so devistating for you. It is like you have lost your right arm… And your right leg too… Just keep smiling as you remember all of the wonderful things you both shared together. Cry it out too. I am so glad you got to enjoy a little rest in Italy. Peace to you, David, Joe and Gabe. I hope Denise is stopping in to keep us company, to watch over us all. Inspiring us all to be good to those around us.

July 22, 2015 - 11:19 am

Nicole Martens - Sending love and light to you. Love all your paintings and I know that these memories will amazing to have and cherish. Thank you for putting it all out in the open. MJC is more then just clothes on a rack its friendship on fabric and whole lot more. Your words bring both tears and smiles, keep smiling even when it hurts.

July 22, 2015 - 4:56 pm

Annmarie Walker - The tears are flowing Sam! Thank you for your transparency–

July 22, 2015 - 11:35 pm

Nicole Bowen - Ouch. Praying for time to heal.

July 25, 2015 - 8:52 am

Bridgette Lott - <3 u Sam